One gap I’ve noticed repeatedly is marketing often assumes that once a proposal is sent, the process becomes mostly about pricing, follow-ups, and closing.
But sales usually sees a much messier reality - internal approvals, changing priorities, stakeholder alignment, timing, procurement, and sometimes… silence 😅
Funny enough, even when budget is known and seems aligned, companies still don’t always respond. That’s where the real buying journey starts - not where the proposal ends.
The best outcomes happen when marketing understands post-proposal behavior and sales shares those real buyer signals back into campaigns and messaging.
