Came across a very interesting report by High Alpha who have been active investors in SaaS.
79% of $20M–$50M ARR companies rate events as their #1 GTM channel.
I am curious, how much of your marketing spends are on events and are you seeing any ROI?
I do performance marketing and we still do a lot of work manually to write copies and creatives for google & linkedin ads. We use AI on the data side of table more.
