Jamie B.

Nooks has been a gamechanger for us for waterfall enrichment to get better data, and phone number rotation on a parallel dialer

We have used a custom object before, but are focusing on "Events" in Marketing, and associating those to campaigns in Hubspot

SF / Oakland? I'll be there!

I heard this at a conference last year and it really stuck with me (paraphrasing): the reason we use multi-channel outreach (including video and short pings and any other channel) is because everyone has communication preferences. You've got the friend who you'd send a voice note to rather than a text, and the friend you know won't pick up their phone. We multi-channel because we don't know what their preference is, and the data says that lots of folks prefer video! Also totally empathize with the Marketing VP's desire to protect the brand, its hard to build and easy to tarnish, but I'd challenge that the messaging and positioning of the outreach speaks louder than the channel itself, and if the channel feels risky to them, it may be new.

One other question I'd recommend including in your listening tour is around data trust. Do execs and reps trust the data? What do they need to trust first to meet their goals? If you can build trust in the data, and yourself as a ops leader, you'll create some quick wins.