👋 Hey everyone, I’m David Kernan — founder of Define Data
📍 Based in Portugal, originally from Ireland
💼 I work with founders and scaling teams on the messy overlap between data, CRM, reporting, automation and GTM systems. Basically the bit where everyone needs the same number, the CRM is doing half the business process, and RevOps gets asked to make it all make sense.
🔧 My background is mostly data, analytics, machine learning, business systems and AI/data products. I’ve spent a lot of time around Salesforce, HubSpot, Attio, Snowflake, dbt, Power BI, business systems integrations, data migrations, data quality projects and the usual “why doesn’t this number match?” rabbit holes. I've also done a lot of work on scoring (propensity models CLV prediction etc.) and testing (a/b & multivariate).
Connect with me on LinkedIn — linkedin.com/in/davekernan
For fun: outdoors, SUP, coast walks, trying to build useful software.
I joined RevGenius to learn from people who are deep in revenue systems day to day, stay close to what RevOps teams are actually dealing with, and hopefully contribute where I can around data trust, GTM reporting, automation, integrations, migrations and practical AI use cases.
Good to be here!
