We’ve actually helped a few SaaS orgs solve this exact problem while structuring their cross-sell GTM and expansion motions.
In short, most teams end up overloading CSMs or spinning up new BDR pods when they could instead design a scalable demand gen layer (partner-led or campaign-driven) that supports the CS Growth team without breaking the model.
Would love to connect. We’ve been deeply involved in this space lately with a few GTM organisations.
Here’s my LinkedIn if you’d like to connect: https://www.linkedin.com/in/rahul-elango-088841313/