Guillermo Z.

Hi , I’m curious — how many retail brands in US are currently applying Performance-Based Influencer Marketing models, where collaborations are based on results (like sales or leads) rather than just reach? Has anyone seen successful cases of this approach, especially for eCommerce launches with tight timelines and limited budgets?

Hey everyone, I’m Guillermo Zelasco, an e-commerce & CRO specialist with over 10 years’ experience across Shopify, WooCommerce, Magento and VTEX. I’ve had the chance to collaborate with teams at Prada Group, Telefónica and a range of agencies—where I noticed one constant: even well-built stores hit unexpected roadblocks in the user journey. Tiny friction points add up, and the fun part is spotting them and crafting simple, data-driven tweaks. I’m here to: • Network with fellow e-commerce buffs in the US & Canada • Share CRO & UX insights—heat-map tricks, hypothesis frameworks, test ideas • Learn from your experiences, challenges and success stories No pitches—just a community of practitioners exchanging tips, feedback and best practices. Feel free to ping me if you want to brainstorm an experiment, review a user flow, or simply chat about the latest trends in online retail optimization. Looking forward to connecting and growing together! 🚀