Long-time Salesforcey person here. Curious what tools everyone is using for data deduplication these days?
Years back Demand Tools used to be the go-to but I suspect there are better cloud oriented tools available today.
Any opinions with direct experience (not from vendors)?
Similar lead/contact volume
Lots of fields with varying data quality (e.g. rep renaming account with updating any other metadata)
Lots of poor quality data (duplicates, overlapping enrichments, etc.)
