Amrita B.

I’d recommend starting with a smaller sample set, perhaps one U.S. state, to make the comparison easier and more controlled. Also, keep the query logic as aligned as possible by including only headquarters and excluding subsidiaries, sister companies, and out-of-business companies. That should give you a much clearer read on whether there is a true discrepancy in the data.

In my experience, personalization only works when it’s truly relevant. I’ve received many outreach emails and LinkedIn messages that start strong, but quickly fall apart. It becomes clear the sender doesn’t understand the difference between a Sales Ops leader and a Sales leader. Effective outreach requires building persona-based messaging and doing the homework to understand how each role actually contributes to the sales cycle. At the same time, there’s a fine balance that outreach message should hold. The personalization should feel thoughtful and relevant, not cross the line into something that feels like overreach or stalking.