Hey Lola E. A few thoughts:
I think this is a lot of non-performance driven GTM / acquisition, what pain point do you solve and who’s the ICP?
From here, it’s identifying how and where to connect - I think this looks different for most companies, but I’d be looking for smaller communities (newsletters, slack groups, etc) to try and leverage here
What PLG hooks do you have in the product / lead gen?
how can you take your 1 lead and bring more in the door?
share this with someone
Autogen personalized notes / actions
I might try googling what you think your ICP might search for to find a solution - if there’s reddit threads, roundups, etc, try to get on those lists if appropriate
What you’d do differently starting from scratch
One thing here, I’d consider the distribution channels as much as the lead gen / magnet itself. You need both to work well together A couple resources that might help:
https://www.lennysnewsletter.com/p/how-todays-fastest-growing-b2b-businesses
https://www.lennysnewsletter.com/p/how-to-win-your-first-10-b2b-customers