Nicolo S.

I believe email outreach is still one of the most effective ways to acquire clients and close sales — but only if the emails are highly personalized and tailored to the specific type of client. Generic emails just don’t work anymore.

Amin R. Great question! It’s true that with AI like ChatGPT or Google SGE, some traffic no longer reaches websites — but that doesn’t mean SEO is dead. It’s just evolving. AI tools rely on structured, high-quality, and authoritative content, so being featured in their answers depends on how trustworthy your site is. Also, the visitors who do reach your site now tend to have much stronger intent. Maybe less traffic, but more qualified. SEO is no longer just about “ranking on Google,” but about creating content that both AI and users see as authoritative.