Kamal K.

Fair - all channels behave differently, and yes, everything’s a test. We’ve found intent > scale. Cheers!

I’ve seen this approach fail before, so I get where the HoM is coming from. Better content doesn’t fix carpet bombing - it’s still carpet bombing. We’ve had stronger results by customizing genuinely useful material. It takes more effort, but it comes across as more thoughtful, even in cold outreach.