Hey Jared R., what I'm trying to figure out is where I should spend my time learning based on what's going to be true in 18 months, v.s. what is true today.
I believe that in 18-months, the mass signal outbound play will be exhausted - the market will say enough, as more and more marketers pile into it.
I also believe there will be major tool consolidation because only an agency can effectively run so many in their stack.
I'm also trying to figure out how does one scale all these AI based strategies - right now, they are very individual centric.
This is a great topic and am interested to hear what everyone else is thinking / seeing / doing π