If you’re at the problem–market fit stage, this is excellent insight. I’d recommend closely reviewing your calls to identify patterns: Are there commonalities in how prospects respond? Does the timing of your demo within the discovery call matter? Are there alternative ways you’re booking demo calls that could be more effective?
If you’re refining your ICP, focus is critical. The more precise your targeting, the higher your conversion potential. Often—myself included—we cast too wide a net, hoping to capture more leads, when in reality, most of the broader market is irrelevant.
