Free Linkedin post analysis webinar for sales leaders and CEOs that are interested in being more active on LinkedIn:
Every analysis on what actually works on LinkedIn has the same two flaws and they make the conclusions almost meaningless.
Flaw #1: They treat an influencer's post the same as a newcomer's. But those two people have completely different engagement baselines. You can't draw the same conclusions from both.
Flaw #2: They put every post type in the same bucket. A post about your father and a post about your company webinar have completely different reach and engagement patterns by nature. Averaging them together tells you nothing useful.
So we controlled for both β and then looked at what the data actually says about posting frequency, hashtags, post length, and the other things people endlessly debate.
The findings align with some observations but differ wildly in others.
We're sharing everything in a free live session on April 8. Link to register in the comments π
https://lp.rocksalt.ai/how-to-get-more-engagement-on-linkedin-in-2026-a-data-driven-analysis