Really interesting topic, Jared! Tbh, Saaspocalypse is just a massive alignment issue in the GTM game.
Pricing is definitely one of the important strings of go to market. Yet, there are so many other factors too.
If you flip the switch to usage/outcome-based pricing but don't overhaul your messaging or sales motion, the whole thing grinds to a halt. You can’t sell outcomes to a persona that’s used to buying seats.
It’s only a death sentence for startups that change the price tag but forget to pivot the rest of their GTM stack.
