Ralph M.

I will warn you though, Apollo's data is quite sketch a lot of the time. It has messed up our CRM quite a lot. Their data model around job change updates doesn't work well with Hubspot either.

Apollo also allows you to score contacts and accounts based on several criteria. This can be layered on to your firmographic, demographic and behavioural (website visits) to help you get closer to your ICP. As mentioned above, a smaller well targeted list is always better. If you haven't yet, install the tracking code on your site so you can add the website visits filter and differentiate by pages visited.