Danny C.

Optimizing Attio for Effective PLG Strategies

hey folks, if anyone here is using Attio as their CRM, I shared our setup for a PLG motion that goes from warm self-serve signals → into the account → across personas → then just repeats.

1.
we enrich every signup on both the company and person level: industry, our internal taxonomy, LinkedIn, tech stack on the company side; deanonymizing gmail into corporate email, LinkedIn and title on the person side. all of that is dogfooded with Extruct.
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then we score accounts in Postgres using real product usage and intent signals, expand personas inside each account, and sketch a lightweight org chart, including people who haven’t signed up yet. Extruct (and a bit of Clay) does most of the heavy lifting there.
3.
on top of that, we rescore companies using first-party data plus firmographic signals, plug it into an internal “vibe-coded” AI SDR that personalizes outreach with bigger context windows, and push engagement across email, LinkedIn, whatever fits the persona. all engagement flows back into the scoring and sequencing, so the loop gets a bit smarter every cycle.

overall I'm, fairly new to Attio - happy to hear your thoughts on powering PLG motion there. https://nonamevc.substack.com/p/how-we-use-attio-for-a-new-plg-startup

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Posted in Intros·

Danny C.

Introducing Danny: Sales-Tech Founder at Extruct AI

Hi RevGenius folks, I’m Danny! I’m a sales-tech founder building Extruct AI, a company search product. We’re in full GTM-hustle mode and seeing good traction with teams selling into the “real” economy: helping them prospect, and clean / normalize CRM data (hierarchies, parent–child accounts, etc.). Before that, I spent about a decade in various data roles in big tech before stepping into SaaS. I also run a small newsletter on substack (nonamevc) on data × GTM. 📍 I live between Europe and Brazil. Connect with me on LinkedIn: https://www.linkedin.com/in/danielchepenko/ ✈️ Bhutan Excited to connect, learn, and contribute here. I’m not a classic sales person by background, but as a founder I’m trying to catch up fast on the GTM side.

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Extruct AI - company search engine
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