Hey folks - i'm working on trying to implement like Account Engagement Statuses for our ABM Campaigns. The idea is that then the goal of AMB Campaigns will be trying to push more accounts from one Status into the next status. Has anyone built this?
i'm imagining i could use things like ZoomInfo to see site visits from an account, or when they fill out a form, or click an email, to then trigger an automation that updates an Account Engagement Score or an Account Status.
