itamar c.

I’d start by checking your tracking; migrations to Webflow can easily mess up GA4 or pixel events. You can quickly test with Tag Assistant / Pixel Helper, and it this will show if things are firing right. If that’s fine, I’d go through the funnel myself on mobile and desktop. Forms not submitting cleanly, slow pages, or even a small design change can hit conversions hard. After that, compare pre vs post-migration funnel data (page views → form submits → conversions) to see exactly where the drop started. And don’t forget ad URLs and UTMs, sometimes those get messed up during migration too. That sequence usually makes the leak obvious. If you need more help, let me know and gladly will hop on a call with you.

I believe setting up the right systems and framework with your team are crucial. Tools or tech will only amplify the systems you have set up, not the other way around. What are the tools that you are using?