Hey everyone - I wanted to let you know about a small group discussion session on SaaS pricing that I'm hosting this Friday at 12:00 (London), via Zoom.
From ARR to Outcomes - Pricing in the Age of AI
Specifically we're digging into the impact that AI is having on pricing strategies and positioning. We're all baking AI into our SaaS solutions, but the costs are high. The old seat-based model of charging no longer works, but customers don't want to pay for tasks completed by AI just because our costs are rising. They want to pay for outcomes and transformation.
Our three guests have been engaged in this topic in their various roles and the session promises to be full of insights from lived experience:
Carie Buchanan (US)- Carie comes at this with her Chief Customer Officer hat on and has a really great article here on how CS become the new revenue driver (and not just protector) for SaaS companies: From ARR to Outcomes: Rethinking SaaS Pricing in the Age of AI
Michael Mansard (FR)- Michael drives subscription strategy at Zuora and is also active in the Subscribed Institute and as a guest lecturer at INSEAD (Paris). Michael has built a framework for Agentic AI Pricing which you can check out here.
Tjitte Joosten (NL) - Tjitte is founder at RevFixr where he works with companies across Europe helping them reset their subscription pricing. Watch this great interview between Tjitte and Darragh Curran, CTO at Intercom on the topic of outcome-based pricing.
The format of the session is as follows: 12:00 Welcome and Intros 12:05 Deep dive with Carie, Michael, Tjitte 12:30 Circle Breakouts - small group discussions 12:50 Shared Insights / Q&A 13:00 Ends 👉 If you'd like to join just DM me and I'll add you to the invite. 👉 More info and online registration here Brendan
