Question for GTM people.
How annoying is it in your company to get normal website changes live?
Not a redesign. Just the usual stuff:
• landing page for a campaign
• pricing page update
• changing copy
• adding a section for a promo
• fixing something small that somehow takes longer than it should
I asked something similar in a marketing community recently, and the answers were pretty consistent. The painful part was rarely “we don’t know what to change”. It was usually the platform, ownership, or needing a dev/agency for things that feel too small to be a real project.
Curious how it looks from the revenue side:
1. What is your website built on?
2. Who actually makes the change?
3. How long does it usually take from “we should change this” to live?
4. Where does it usually get stuck?
Small disclosure, I’m building something in this space, so part of this is research. But mostly I’m trying to understand which website changes GTM teams can just ship, and which ones still sit around waiting for a developer or agency.
