Jonathan B.

Thank you all for joining this months B2B Tech Revenue Roundtable. Well get back to group on next month's subject and industry specific cohorts so we can group attendees in exact industries we sell into for knowledge transfer/coselling opportunities.

Hey All, Opening up next Revenue Roundtable which is this Thursday, October 8th @ 12:00pm ET to all B2B Tech Companies here. Overall, our group is dedicated to those that sell technology to businesses in North America where we cover topics/challenges together regarding sales and marketing. This weeks topic will be focused on how to identify and hone in on your ICP. We'll walk through a few internal questions to help you pin down exactly which companies get the most value from our product fastest, review the specific challenges our companies are facing right now, and open the floor for you to work through it live with the group. We're also announcing something new: industry based cohorts. Going forward, outside of our Thursday meetings (which we will cover general sales and marketing tips/challenges) we'll be grouping our attendees around the industries we all sell into so we can directly connect with other B2B tech companies who can introduce you to their customers in that space with built in incentives for those involved. If interested in joining us, DM me or email [email protected] before EOD Wednesday, October 7th.

Hey Matthew D. moving to AE for more money is subjective and many variables at play. Comp structure, base jump, efficiency in selling the solution to close, etc. You might be excellent at driving interest and booking meetings (usually primary role as a SDR) but if the product is difficult to articulate value or sale cycle is exceptionally long, might be best to stay on the SDR side.

Hand shake is not an agreement. When agreement is sent for review, figure what to ask for and do so in writing then. If you don't get it by mid next week, ask for it again.

Excellent - from feedback from B2B tech companies we work with and agencies, putting together a few cohorts of these companies that sell to a specific vertical to unlock opportunities to sell together. In a subsequent phase (likely beggining of new year) will slowly bring in agencies like Brilliantly to provide services to such cohorts which enables a bit more trust than an external agency reaching out through events, cold calling, etc. Is this something you'd be interested in? Can also frame engagements for agencies that can be guest speakers in the group which will likely create warmer leads to groups that may not be B2B tech companies which seem to be the sector you serve in

Excellent feedback here Jason B., do you perform any interviews for the customers you work with? Agree that it is time consuming to build these relationships that may yield return but there is also a layer of trust that needs to be built for the reasons mentioned. Some of my customers (I also provide B2B tech sales consulting and execution) sometimes build partnerships for referrals and find out they were using intel to build out a competitor.

Excellent feedback - thoughts here is with my current cohorts (all B2B tech companies), separate groups by target industries they sell into and provide both resources to overcome challenges they may have (messaging toward that market, overcoming compliance, etc) and a built in solution to the group to provide financial incentives/tracking of opportunities. Finally, seeing an opportunity to allow proven vendors to present their offerings to said groups such as Matthew D. as a funding resource if they are looking to achieve their series A or Habibur R. for email campaigns. Challenge I see in open groups as it takes a lot of time to build the relationships and even seeing the intent is even achievable from a partnership standpoint.

Apologies but this is vague, do you know why? Partner has no real contact to your ICP, nether/ one party really didn't understood what the other did, etc

Hey Suchandan why didn't it work out in the scenarios there was no competition? Rather spend that time prospecting direct to customers, didn't trust those organizations to deliver, etc?

Thanks for insights here ABS T., I have an agency that consults/executes sales for B2B tech companies and have companies we work with meet a few times a month to discuss challenges. Finding that there are cohorts forming around different subjects (how to cold call, how to expedite compliance when selling into certain industries, etc). Want to get additional feedback on is it worth making groups for B2B tech companies that sell exactly to the same industries. An example would be a B2B tech group that sell only into healthcare (if that would be a sector Elegant Tech is pursuing ) where you can meet Epic implementation specialists who may be able to connect you with opportunities in building custom scheduling software for a health system. Alternatively, we stick to general challenges in sales which would be hyper focused but may not cover challenges specific to the industry you sell into. Setting these groups up take resources and rather get more feedback before launching.