Bharath N.

Curious, if the sales team drives registration to a marketing event, and an opportunity is created, whom are you giving attribution credit to? Sales for driving registration or marketing because sales leverages that particular marketing event as a hook to bring in the prospect and marketing team owns the event budget?

Curious, if the sales team drives registration to a marketing event, and an opportunity is created, whom are you giving attribution credit to? Sales for driving registration or marketing because sales leverages that particular marketing event as a hook to bring in the prospect and marketing team owns the event budget?

Has anyone built a time decay/ custom attribution model on HubSpot using tasks or any other means? Would love some insights and guidance!