Yeah, so one idea would be looking for retailers running frequent, deep discounts (obviously). You can spot that on their website, promo emails, and public ads. That gives you something specific to build messaging around: are they giving away more margin than they need to move inventory?
If the product covers promotional pricing, the messaging might be: “Saw [specific promotion] and was curious how you decide which products need a discount and how deep to go. How do you check whether a smaller discount could move the stock?”
...doesn’t prove they have a problem but it gives you a relevant question to test and a group to build an ad audience around. Just one idea I thought of, but there are always a million more you can build on due to you actually knowing what your product solves 😎
And then from here you can use this in so many areas. You can tailor this to paid ads or email/LinkedIn outbound.... Tons of other places.