Hey team 👋 wanted to flag something worth considering when scaling and building out your GTM strategies heading into 2027: building your SDR teams out of South Africa through Sellsius (www.sellsius.co).
Quick context on why this works well for outbound:
Cost efficiency - SA SDR talent runs a fraction of US/UK cost for comparable (often stronger) outbound skill, so you can build a bigger pod or free up budget for AE/leadership hires.
Timezone overlap - SAST (UTC+2) lines up almost perfectly with UK/EU business hours and still gives solid overlap with US East Coast mornings, so live handoffs and booked meetings aren't a problem.
Language & culture fit - neutral, highly proficient English and strong cultural alignment with US/UK/EU buyers. There's no accent or communication friction on cold calls.
Talent depth - SA has a deep, underutilized pool of ambitious, well-educated sales talent hungry for the opportunity, which means strong retention and low attrition risk compared to burnout-prone domestic SDR teams.
Speed + compliance handled - Sellsius vets, hires, and manages EOR/compliance end-to-end, so we can stand up a pipeline of vetted reps fast without the overhead of setting up a local entity.
Happy to walk through options, pricing, or a pilot pod if there's interest - just shout.
