Hey everyone! Looking for some help from anyone who has run LinkedIn Lead Gen / ABM campaigns targeting D2C brands in the US.
Iβm launching a campaign for ElevateOS, targeting D2C Founders and CMOs, with a total budget of around $4K.
Since the budget is tight, my biggest concern is testing - there isnβt much room to test multiple audiences, creatives, offers, and formats before spreading the budget too thin.
Would love to hear from someone who has done something similar: what would you prioritize from Day 1 with a $4K budget?
Especially targeting, campaign structure, creative/offer, and what not to test initially.
Happy to connect over DM as well. Any practical advice or examples would be really appreciated!