Hi! I’ve been working as a freelance researcher for the past year, helping companies with different types of research, mostly VOC and audience research.
Recently, I decided to package my services into a brand and created Insightios: www.insightios.com
I analyse social platforms and online audience conversations to understand people’s pains, desires, objections, buying triggers, and what actually makes them choose one product over another. My current ICPs are DTC brands, marketing agencies, and founders who want to validate ideas.
The website is ready, and the service/value has already been validated through freelance gigs on Upwork and other platforms, with positive feedback from clients.
Now, I’ve started creating a GTM strategy for the site. This is what I’m currently planning to do to promote my services:
Cold email: Getting leads from Apollo and Apify, using an automated email sender, and offering a free report sample as a hook.
LinkedIn Sales Navigator: I have one month free, so I’m using it to send InMails and create potential lead lists. Later, I’ll also send connection requests to some of these leads.
Organic growth: Publishing blog posts on the website, plus posting on LinkedIn and Twitter/X.
Communities: Reddit, Facebook, and Slack groups. I still need to think about the best approach here, since these places usually don’t like direct promotion. I assume it’s more about building trust by providing useful tips, expertise, and examples.
Would you advise me to add any other ways of promoting it? Would you do anything differently? What has worked for you in the past?
Any help or advice is appreciated 🙂
Connect with me on LinkedIn - https://www.linkedin.com/in/eduard-arnau-umbert/
For fun: sports, yoga, meditation, travelling, chess, startups, ai
