Hi, Anyone here thinks they are wasting money on doing any form of marketing and not getting much out of it but still have to do it and feeling stuck.
I don't think so. I mean initial stretch to get established requires more Marketing effort to let people know that you can provide something which can change something. Initial investment stays challenging but it builds a good profile for the organization.
Siddhartha D. I think some marketing efforts can certainly feel that way when they aren't producing the desired results. Ideally mktg efforts/campaigns are being tracked to assess data to define if the strategy is a winner (keep), needs refinement (make adjustments), or needs to be discontinued (stop). If a mktg effort isn't producing after refinement and it's determined to not be a good ROI, then you may land on deciding to stop that mktg effort to invest resources in mktg campaigns that are producing or new mktg efforts you want to explore. I can't think of a good business reason to continue a mktg effort/campaign if you continue to not get much/anything out of it.
Hi Brandi & Abhishek, thanks for your viewpoints, actually the question was meant for entrepreneurs/operators in the group who are feeling stuck and if they needed help I could step in. I am a seasoned marketeer myself and I exactly know what both of you touched upon.
