If you're serious about experimenting with outbound, let me share what I've found works consistently:
::1 Start with statistical strategy. Run your experiments as proper sprints with statistically relevant sample sizes—following t- or z-distributions with margins of error that align with what's acceptable for your sales process. Without this discipline, you're just guessing.
::2 Test single- versus multi-threading. Experiment with sending different messages to various stakeholders—decision makers and their influencers—each crafted around the psychology of group influence. You'll quickly see how buying decisions actually get made.
3:: Layer in multi-channel approaches. Once you've validated your messaging, test different channel combinations across your multi-touch sequences. This is where engagement really compounds.
Key Principle: The key is resisting the urge to change too many variables at once. Disciplined experimentation beats creative chaos every time.
