hi everyone! been working on and experimenting with different outbound approaches lately. curious to know what has been working well for you all - specifically, how do you start and navigate conversations that actually get prospects to sit for a 1:1 meeting? would love to learn from your experiences!
If you're serious about experimenting with outbound, let me share what I've found works consistently: ::1 Start with statistical strategy. Run your experiments as proper sprints with statistically relevant sample sizes—following t- or z-distributions with margins of error that align with what's acceptable for your sales process. Without this discipline, you're just guessing. ::2 Test single- versus multi-threading. Experiment with sending different messages to various stakeholders—decision makers and their influencers—each crafted around the psychology of group influence. You'll quickly see how buying decisions actually get made. 3:: Layer in multi-channel approaches. Once you've validated your messaging, test different channel combinations across your multi-touch sequences. This is where engagement really compounds. Key Principle: The key is resisting the urge to change too many variables at once. Disciplined experimentation beats creative chaos every time.
Marylou Tyler hey! this makes so much sense. thank you! What sample size do you usually consider statistically reliable for outbound experiments in B2B, and how do you adjust that for smaller TAMs
