Effectiveness of Keyword Research for LinkedIn B2B Outreach

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Hi team, I wanted to know how effective keyword research is for LinkedIn B2B outreach/lead gen etc? How'd the results come in for you and what process do you follow for this? Thanks.

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3 comments

· Sorted by Oldest

Parthasarathy T.
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Its actually effective if you have sales navigator. You can also use boolean search to make this effective. It worked for us.
Mahathir
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Parthasarathy T. yes we've tried that out too. I can be effective. However, I was thinking to study keywords of competitors, primary keywords that indexes other long tail keywords our ICPs are searching, competitor traffic etc. These intents should help us hypertarget on Sales Navigator. Have you ever tried an of these?
Namit J.
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You don’t need something so complex unless you are trying to achieve something specific. What is your offer and who are you trying to target?

Parthasarathy T.
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·
Its actually effective if you have sales navigator. You can also use boolean search to make this effective. It worked for us.
Mahathir
·
·
Parthasarathy T. yes we've tried that out too. I can be effective. However, I was thinking to study keywords of competitors, primary keywords that indexes other long tail keywords our ICPs are searching, competitor traffic etc. These intents should help us hypertarget on Sales Navigator. Have you ever tried an of these?
Namit J.
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You don’t need something so complex unless you are trying to achieve something specific. What is your offer and who are you trying to target?