Exploring AI-Native Marketing Leadership: Challenges and Insights

Hey everyone - curious to get this group’s perspective. I’ve been talking to a lot of B2B marketing leaders who are trying to move beyond AI experiments and build something more structured. We just finished designing a new executive-level mini-course on AI-Native Marketing Leadership — covering strategy, governance, operating models, and how to decide where AI actually creates revenue impact. I’d love to hear how others here are approaching this shift. What’s been the hardest part of moving toward an AI-first marketing org? If anyone wants early access to the mini-course, just DM me - happy to share it and continue the conversation.