Exploring Marketing Attribution Tools for Accurate CAC Tracking

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Hey folks, quick question, what marketing attribution tools are you using? I’m exploring options beyond Looker Studio + Supermetrics, mainly to get more accurate CAC tracking. Has anyone here tried SegMetrics? Curious to hear your experience or if you’d recommend other tools. Thanks.

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2 comments

· Sorted by Oldest

Ayush S.
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In the past when I used Supermetrics, it used to break down very often. This was a few years back though. May be they have improved things now. Eventually what worked for us later was setting up app scripts on Google sheets.
Pavel T.
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If you're looking for something along the lines of SegMetrics, would make a shameless plug of https://www.ablecdp.com/ (I'm a founder) While it doesn't calculate CAC out of the box, it's super-reliable for determining the sources of conversions, especially anything offline/recurring and, besides built-in conversion reports, provides real-time attributed conversions data in a easy-to-use BigQuery schema that's very handy to cross-reference with costs in Looker Studio

Ayush S.
·
·
In the past when I used Supermetrics, it used to break down very often. This was a few years back though. May be they have improved things now. Eventually what worked for us later was setting up app scripts on Google sheets.
Pavel T.
·
·
If you're looking for something along the lines of SegMetrics, would make a shameless plug of https://www.ablecdp.com/ (I'm a founder) While it doesn't calculate CAC out of the box, it's super-reliable for determining the sources of conversions, especially anything offline/recurring and, besides built-in conversion reports, provides real-time attributed conversions data in a easy-to-use BigQuery schema that's very handy to cross-reference with costs in Looker Studio