Standardize Account Naming to Improve Your TOFU Metrics

Believe it or not, a major chunk of your CRM data is bad and can't be used as a reliable metric to understand your TOFU metrics because of your Account Naming Convention. Standardize Account Naming, and you shall have a better TOFU funnel. This is primarily for those whose ICP is B2B with commercial and Enterprise accounts as a target market. If you operate within this segment, instead of enriching CRM first, make LinkedIn the source of truth. Will save hours in prospecting, avoid account duplication, and have better reliable Firmographics. Account Name shouldn't definitely be the legal name. Happy to hear otherwise.