Automating Market and Competitive Intelligence: Prioritizing Monitoring, Analysis, or Delivery?

Forrester surveyed 21 market and competitive-intelligence teams. Thirteen had five or fewer people. Eight operated with only one or two—while many supported between 500 and 5,000 internal stakeholders. That feels less like a headcount problem and more like a service-design problem. If every request requires manual research, interpretation and distribution, a lean CI team becomes a bottleneck by design. Which part of the CI process would you automate first: monitoring, analysis or delivery? Source: forrester.com/blogs/five-findings-about-todays-market-and-competitive-intelligence-programs