Key Growth Experiments to Try First as a Growth Marketer at an Early-Stage GenAI Startup
Hey everyone! Hope your day is 10/10. I'm joining an early-stage B2B GenAI startup as the first growth marketer. The product helps professionals create business PowerPoint presentations using AI. The team is already working on the obvious channels (SEO, LinkedIn, paid ads), so I'm trying to think beyond those. If you were joining tomorrow, what would be the first 2–3 growth experiments you'd run? I'm less interested in channels and more interested in experiments. For example:
What hypothesis would you test?
What metric would you track?
How would you know if it worked or failed?
Would love to hear examples from your own experience rather than theoretical ideas. Thanks!
