Who Will Own the Future of CRM: Salesforce, HubSpot, AI Players, or New Evolutions?

Jared R. · 2026-03-17T19:06:28.138Z

@channel This is a hot topic and I'm opinionated, but would love to hear your POV... Who's going to own the future of CRM? :salesforce: Salesforce :hubspot: Hubspot 🤖 New AI Player ☠️ CRM as we know it will evolve 👷 Teams will build CRM in-house 🧵 your thoughts

Who Will Own the Future of CRM: Salesforce, HubSpot, AI Players, or New Evolutions? | RevGenius

Jared R.
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Ara K.
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Tanush M.
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Companies will create their own CRMs as per their own workflows/ preferences/ teams using the best lovables out there.
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Jared R.
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Tanush M. I think more and more will try, but do you think they'll be able to maintain it feasibly?
Michelle C.
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I think the company I'm at now has a fair shot, because it's not about the sellers and their inputs, but about insights happening in the customer's world: www.polarisio.com
Tanush M.
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Today, probably no. In 3 months, I am sure there should be like a reliable solution where an AI agent will run every 3 hours, to update/ maintain the software that they created with their lovable accounts. but great point of discussion for sure. PS - I am a developer, I understand it is not easy to maintain/ keep your software up to date.
Manuel H.
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I’ve been around long enough to see Salesforce killers come and get killed… I do also see a lot of people at the early stage vibing something together, and I think that’s a good idea for the first $1-$10M+ in ARR, but there will come a point where maintenance of the custom thing will cost you more in distraction than it costs to buy Salesforce and a few RevOps people.
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Tanush M.
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Yeah agreed with Manuel H.. Above a certain revenue bound, it will be cheaper & more efficient to actually just get RevOps people to do it for you.
Manuel H.
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The thing to keep in mind, with Salesforce, you aren’t buying the software as much as access to the full ecosystem, which you rarely need early in a company’s lifecycle, but which becomes inevitable later on, especially when an M&A event is on the horizon
Jared R.
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system of insight vs system of record Michelle C. - can you unpack your company's POV
Jaivardhan D.
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HubSpot i believe.
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Jared R.
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yes Manuel H. I agree - I think whatever replaces them will have to be a product (vs in-house) and have connectivity at the same level as the incumbents
Michelle C.
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the future of enterprise account management is where maximum revenue growth is- to know how to expand current accounts, you have to know them inside and out. Live in the customer's world. You can't do that without knowing what signals are moving your customer from a to b. No signal of growth, movement, etc. would get by you when you use Polaris I/O- those insights are at your fingertips and help you guide the conversation and your account.
Nathaniel Dean
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Salesforce has never lost.
Benjamin R.
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Abdoutely noone. A sufficiently long context window plus ai will kill the entire ecosystem inside 18 months.
Jared R.
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did they ever say that about oracle and seibel Nathaniel Dean?

189 comments