For 2027 outreach, are you betting on more humans, better agents, or both?
@channel two takes I keep thinking about from this past week:
- 1.
Morgan J. says buyers are so tired of AI-written outreach that we're going back to the 90s (events, handwritten notes, face to face), and
- 2.
Jason Lemkin says a well trained AI outbound agent beats doing no outbound at all.
For 2027 outreach, is your team betting on more humans, better agents, or both? And what's the one outreach play still working for you that an agent couldn't have written? If you're in SF on the 15th, come argue about it in person at our panel on AI-led outbound. 👥 more humans 🤖 better agents 🤝 both 🧵 how you're thinking about hiring and building for 2027
