Why Hiring Revenue Talent Based on CVs Often Leads to Costly Mistakes

Unpopular opinion: hiring revenue talent from CVs is one of the most expensive mistakes a company can make. You're essentially paying £5–15k to guess. No CV tells you if someone can actually run a discovery call, handle objections, or build a pipeline from zero. But we keep hiring like it does. I work with recruitment agencies and I'm trying to understand this problem from the people who've actually lived it. If you've ever hired a salesperson or BDR who looked great on paper and flopped in reality, what went wrong? And what would have actually told you they weren't the right fit? Drop it below. Every reply helps.