What Replaces the MQL? Exploring a New Signal-Based Model for Lead Quality and Buying Readiness

@channel We've got the second edition of our AI-led GTM series coming up on August 27th, and it's going after a sacred cow. The MQL. Built in 2006, still running most of your pipeline, and pitting sales and marketing against each other the whole time. One score trying to answer four different questions, and no one really trusts the answer. David E. and Marcos S., the co-founders of automaterevops.ai, are scrapping it for something better: a signal-based model split into two clean axes, brand awareness and buying readiness. They'll get into where technical buyers tip their hand before any form fill, and the right move for each type of account. If you're tired of the lead quality argument, this one's for you. 📅 Thursday, August 27th, 12 PM ET Register here: revgenius.com/events/what-replaces-the-mql