2026 State of Sales Enablement Report Released: Key Findings and Upcoming Live Reveal on April 12
For awareness - Sharing this post on behalf of Matt Bolian: 2026 State of Sales Enablement is out. It was a labor of love getting this out (hundreds of survey results + 15 interviews).
My thoughts
I both expected and didn't expect what I found
I knew people had documented the process
I knew people didn't follow it.
I just didn't think it would be 36% of people
I knew teams that follow a process did better. I didn't know it was 6.3x better (stat held true regardless of team size)
AI give ability (to observe) but not yet accountability (to enforce / path for reps). We're doing something about that)
Next steps: The report has my thoughts on "what do we do from here."
Research Reveal: I'll be going through the findings live with the full scope of thoughts + implications on 4/12.
If you want full access to the report (and/or sign up for research reveal) - see below
