Effective Sales Enablement Cycle: Identifying, Analyzing, and Solving Sales Performance Issues

Howdy friends! I thought I would share a super helpful Sales Enablement Cycle that has helped me and my clients follow a terrific workflow for addressing sales performance problems and empowering sales managers. (1) Using your CRM to identify WHERE the gaps are with revenue. (2) Next go to your Gong/Avoma/Clari or similiar conversation intelligence tool to learn WHY it is happening. (3) Next you dip into your LMS / Google Drive / or other content storage platform to grab a resource to solve the issue. (4) Support the sales manager as they analyze the issue, root causes and the solution and they decide HOW it will be deployed to the sales team. (5) Use the CRM and call intelligence platforms to determine if the solution is working or not. Who else is using a similar process to keep the problem solving process running smoothly?