Seeking Insights from B2B SaaS on Website Relaunch Process

Hi all. Is there anyone on here from a B2B SAAS company who has recently relaunched their website and would be happy to have a short call going through their process with me? I'm trying to get some insights into how to best go about this project.

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18 comments

Blake W.
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Natalie P. I do websites—happy to show you step by step how I handle clients and share my notion template.
Jared R.
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Elio N. !
Sachin J.
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Hey Natalie, I have been building SaaS for some time now. I'll be happy to help you around.
Natalie P.
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Thank you but initially looking for someone from the client side.
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Juan P.
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Would love some tips/checklist on this.
Kyle B.
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I have worked with many clients that have gone through a site relaunch and there are a few really important things to remember:
The less people making decisions and in the meetings the better. If you add to many people it will take months longer than projected.
Budget out a minimum of 20% additional on top of the build. Website refreshes tend to go beyond the original project scope and a budget blanket helps.
If you have a timeline stick to it as best as possible most site launches get pushed back but with the proper communication and collaboration it will get done in time.
Make sure you work with a great Technical SEO team like LOCOMOTIVE Agency (I work here but on the paid team) it is imperative that the site is SEO optimized and you don't drop in ranking.
Test tracking before and after.
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Juan P.
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Thank you Kyle. This is super insightful. What’s your go to platform for relaunching sites? Been seeing a lot of people moving to Webflow
Juan P.
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Also what happens with your SEO reputation when you relaunch a site? If you are changing the copy of the website and adding/removing products does your SEO reputation gets impacted by this too? What happens with the keywords you are ranking for?
Jared R.
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Juan P. - actually Very relevant to us rn
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Kyle B.
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Juan P. I recommend Wordpress. Webflow has some limitations like 1,000 pages and some other issues related to SEO/ranking as well as customization. Also harder (sometimes more expensive) to find a designer for Webflow. In terms of SEO considerations if the site mapping, content, pagination, tagging, and pretty much anything that is changed will affect you in some way. That is why it's highly important to work with a technical SEO team to make sure that you limit any loss and focus on what content is important to keep. Any change to the site will affect your SEO rankings whether good or bad. Your SEO reputation or Domain Rating/Authority is a long term score based on your content authority, strong backlinks, and much more. I'm not a SEO specialist but a lot to consider for sure
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Kyle B.
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Jared R. going through this now with the RG site?
Jared R.
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we actually moved to webflow
Jared R.
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from WP - for ease of use etc, i believe we have some challenges with broken links etc that will be worked on
Kyle B.
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Webflow is amazing for small sites that aren't expected to grow dramatically you can also create a lot of dynamic posts and things of that nature
Kyle B.
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Yeah make sure to get those links fixed ASAP that will affect your rankings for sure
Juan P.
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Thank you for this info Kyle B.
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Kyle B.
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You're welcome
KC
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Jut last week, I built a behavioral profile of my target audience (interconnected behaviors, barriers, prompts at each decision stage towards outcome), simulated it via. chatgpt as a behavior reasoning engine to build website flow and interact with it as a user. Sadly, it did better job than I did in designing UX psychology for conversion 😕 And did it in 10% of the time a UX would 😞 Questioning life right now.