Challenges in Scaling AI Across Go-To-Market Functions: Data Quality, Change Management, Integration, or Governance?

·Mar 12, 2026 04:37 PM·

When scaling AI across Go-To-Market functions which part is the hardest to get right? Is it data quality, change management, integration, governance or something else?

2 comments

· Sorted by Oldest

General Discussion

Challenges in Scaling AI Across Go-To-Market Functions: Data Quality, Change Management, Integration, or Governance?

Nandini R.

·Mar 12, 2026 04:37 PM·

When scaling AI across Go-To-Market functions which part is the hardest to get right? Is it data quality, change management, integration, governance or something else?

2 comments

· Sorted by Oldest

Alexander S.
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I think its the customer onboarding, actually. With that comes change management and project management. AI doesnt onboard like SaaS. It requires more hands on from both sides. I have seen too many companies go "ah, we just AI agent our way through onboardingm we are an AI company at the end.". That works for individual users and SMBs, but for midmarket and enterprise that wont work.
Nandini R.
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That’s a really fair point Alexander S.. It’s easy to forget that while the product is AI, the implementation still needs that human touch- especially for complex enterprise deals. You can't just automate trust and workflow changes. Thank you for the insight!

Alexander S.
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I think its the customer onboarding, actually. With that comes change management and project management. AI doesnt onboard like SaaS. It requires more hands on from both sides. I have seen too many companies go "ah, we just AI agent our way through onboardingm we are an AI company at the end.". That works for individual users and SMBs, but for midmarket and enterprise that wont work.
Nandini R.
·
·
That’s a really fair point Alexander S.. It’s easy to forget that while the product is AI, the implementation still needs that human touch- especially for complex enterprise deals. You can't just automate trust and workflow changes. Thank you for the insight!