Introducing The Demand Compass: A New Scoring Model to Improve MQL Accuracy in B2B Sales

Hey RevGenius!! Question that started a two-year project for us: when your MQL says "qualified," what is it actually measuring? Because in a complex B2B sale, the person creating the signal is almost never the person signing the deal, and one number can't hold both facts. My co-founder Marcos S. and I wrote The Demand Compass to answer that properly: awareness is developed, readiness is detected, and they're two different axes with two different motions. This Thursday, Sep 3rd at 11:30 AM ET we're launching it live, and instead of preaching we put four practitioners on stage to try to break it: Matthew Volm (RevOps Co-op), Cliff Simon (PolarisOps), Patrick Spychalsky (The Kiln), and Jeremy Grandillon (TC9). No scripted agreement. If they think a quadrant is nonsense, you'll hear it live. What's in it for you: a scoring model your sales team might actually trust (in our deployments, reps accept 70 to 80% of signal-led scores vs. roughly a third for bare MQLs), and a live Q&A where the hardest question wins. Free, live only: luma.com/… Can't make it? Free extract: demandcompass.ai Come armed. 🧭