The 2026 Search Shift Report: Insights and Trends from Marketing and SEO Leaders

Putting this here because we're curious how everyone is thinking about search in 2026. With AI changing how people discover brands, marketing teams are rethinking where they invest their time and budget. But there’s still little visibility into what other teams are prioritizing and betting on for 2026. So at LeadWalnut, we're creating The 2026 Search Shift Report — bringing together insights from marketing and SEO leaders across enterprises and fast-growing companies on what’s changing, what’s working, and where search is headed next. If you're involved in shaping search or growth strategy, we'd love your perspective. It takes 3 minutes, and you can be featured alongside other marketing leaders or share your thoughts anonymously. 👉 Survey link: https://www.leadwalnut.com/state-of-search-2026-survey