Why AI Governance OS Beats Rewiring Your Org Chart

Allen M. · 2026-01-29T15:59:13.509Z

Experts say you need to “rewire your org chart” for AI. That takes 3 years, millions in consulting, and creates massive anxiety. I think that’s the wrong bottleneck. Leave the org chart alone. Install a Governance OS instead. Meaning: the rules travel with the workflow (prompts, data, tool calls), so your current teams can move fast without crashing. What this avoids: • You don’t need to flatten your hierarchy. • You don’t need to fire middle management. • You don’t need to turn your company into a “network of pods.” RevOps angle: if you’re already seeing contradictory promises (Marketing says premium, Sales discounts, Support denies), or “my model works” battles between teams, you’re not early. You’re already bleeding. Question for this group: where are you feeling the biggest governance gap right now, Sales AI, Support AI, or Marketing AI?

Why AI Governance OS Beats Rewiring Your Org Chart | RevGenius

5 comments

· Sorted by Oldest

Martha P.
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Marketing AI for me. The gap I see most often: teams using AI to generate content faster, but no shared rules on tone, claims, or what needs human review. So you get volume, but inconsistent quality.
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Simon L.
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I agree, Marketing AI seems to be the biggest gap. Sales and Support have clearer feedback loops — you know fast when it breaks. Marketing AI can drift for months before anyone notices the damage.
👍1
Allen M.
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Martha P. Simon L. Precision. You both nailed why Marketing AI is the silent killer. Simon is right: Sales and Support scream when they break (lost deal, angry ticket). Marketing just… drifts. I call this the Identity Gap. The AI generates "high volume" content that technically fits the prompt but slowly erodes the brand because it has no Sovereign Canon (shared voice/rules) to check against. (listen to the short clip) The result isn't a crash. It's a slow leak in trust. I actually broke down the architecture to fix this—specifically how to govern Marketing outputs without slowing down the volume—in Chapter 1 of the new book.If you want to stop the drift: https://preview.mailerlite.io/forms/1780848/170432170750379532/share Curious if you're seeing this more in email copy or social/blog content?
Martha P.
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Honestly I think social and blog - email at least has tighter feedback loops so you notice faster when something's off. Blog and social can drift quietly for a while.
👍1
Allen M.
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Martha P., exactly. Email punishes drift immediately. Social and blog drift quietly, and the damage is invisible until your pipeline quality drops months later. That slow drift is what I call the Identity Gap. The AI optimizes for "professional" and strips out everything that makes your brand distinctive. Quick question on your workflow: are you still relying on a human to review every single social/blog post before it goes live? Or have you built out a shared "Canon" (machine-enforceable brand rules) so the AI can check its own work and only escalate the edge cases? (That is exactly the architecture I break down in the chapter I linked above, if you ever want to see how to build it).

Martha P.
·
·
Marketing AI for me. The gap I see most often: teams using AI to generate content faster, but no shared rules on tone, claims, or what needs human review. So you get volume, but inconsistent quality.
✅1
Simon L.
·
·
I agree, Marketing AI seems to be the biggest gap. Sales and Support have clearer feedback loops — you know fast when it breaks. Marketing AI can drift for months before anyone notices the damage.
👍1
Allen M.
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·
Martha P. Simon L. Precision. You both nailed why Marketing AI is the silent killer. Simon is right: Sales and Support scream when they break (lost deal, angry ticket). Marketing just… drifts. I call this the Identity Gap. The AI generates "high volume" content that technically fits the prompt but slowly erodes the brand because it has no Sovereign Canon (shared voice/rules) to check against. (listen to the short clip) The result isn't a crash. It's a slow leak in trust. I actually broke down the architecture to fix this—specifically how to govern Marketing outputs without slowing down the volume—in Chapter 1 of the new book.If you want to stop the drift: https://preview.mailerlite.io/forms/1780848/170432170750379532/share Curious if you're seeing this more in email copy or social/blog content?
Martha P.
·
·
Honestly I think social and blog - email at least has tighter feedback loops so you notice faster when something's off. Blog and social can drift quietly for a while.
👍1
Allen M.
·
·
Martha P., exactly. Email punishes drift immediately. Social and blog drift quietly, and the damage is invisible until your pipeline quality drops months later. That slow drift is what I call the Identity Gap. The AI optimizes for "professional" and strips out everything that makes your brand distinctive. Quick question on your workflow: are you still relying on a human to review every single social/blog post before it goes live? Or have you built out a shared "Canon" (machine-enforceable brand rules) so the AI can check its own work and only escalate the edge cases? (That is exactly the architecture I break down in the chapter I linked above, if you ever want to see how to build it).