Seeking Insights on Content for Early-Stage SaaS Marketing Campaigns

Hey everyone — I could use your insights. I’m working on a marketing campaign focused on early-stage products (mainly in SaaS), and I’m creating content that actually resonates with people in the thick of launching. For those who’ve launched recently — what kind of content actually grabs your attention? Are there specific formats, topics, or angles you find helpful during launch chaos? Also curious: are there certain industries or niches you think are especially hot or underserved right now when it comes to GTM and content strategy? Would love any thoughts — even one line helps. Thanks in advance 🙌