Effective Methods to Prevent Duplicate CRM Records

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When it comes to preventing duplicate records in your CRM, what's the most effective method? Is it a combination of processes, tools, or user training? Curious to know!!

4 comments

Ivan D.
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What CRM do you use?
Simo L.
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some CRMs have built-in dedup and I think it's crucial - should be based on fuzzy match taking into account multiple elements (not only first name / last and email but also phone, url, and fuzzy match on names)
Tess G.
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if it's salesforce you should check out the company i work for sweep.io 🙂
Ross D.
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Hubspot deduplication is not bad. Just merged 4500 duplicates on our system but it is a manual process, there isn't a method to mass merge or delete.