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Are Companies Taking AI Search Seriously? Insights on GPT Usage and OpenAI’s Security Incident

·Jul 22, 2026 05:34 AM(edited)·

Are companies taking AI search seriously yet? symbiotic-io.com/insights/the-pulse-july-22-2026 two pieces here stand out to me

1.
The 72% using GPT for searching
2.
OpenAI’s agent breach - yikes

3 comments

· Sorted by Oldest

Kshitij B.
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Definitely seeing buyers shift search intent to GPT/Perplexity for software vendor comparison rather than Google SERP. The challenge for RevOps is that attribution models are completely blind to AI search journeys; prospects show up as direct traffic with a near-zero prior digital footprint.
Hannah A.
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Interesting - so what do you think of Hubspot’s AI search tracking? We can see when our prospects come directly from Perplexity
Kshitij B.
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Referral tracking for Perplexity/ChatGPT is definitely a step forward! It’s great for seeing the final click-through, but the bigger blind spot is still the "zero-click" research phase. When buyers ask LLMs to compare 3 tools and make a decision entirely inside the chat window without clicking out, RevOps still sees zero footprint until they directly land on the site as branded/direct traffic.
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