Optimizing Discoverability for Generative Engines: Tools and Solutions

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Any Marketers in the house? Has anyone implemented a tool/solution to optimise for Generative engines (discoverability on gpt, perplexity etc)

11 comments

Ellen Y.
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Following along!
Aju N.
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Yes, the best platforms to optimize for these are LLMs themeselves. The SGEs usually want no BS straight up answers with NLP optimization. I don't think there is a one single solution for it yet. The closest I have found is Agility Writer. It allows a lot of customization in creating blog content.
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Aju N.
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We have dedicated writers who manually research and collect all the information, expertise, facts, and figures. They then use an LLM like Claude or GPT to set the tone and feed all the info. Then only we get worldclass content that ranks on both traditional as well as AI search engines.
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Aju N.
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Been getting our SaaS clients 80-100 SQLs from chatgpt and perplexity alone, we use hubspot to track it.
Sudhir P.
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I am lookin at tryprofound.com and athenahq - they are saying, they help brands get listed on answer agents
Aju N.
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Ohh you were asking about insights, you can also use ahrefs brand radar feature
Sudhir P.
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Just curious Aju N. - Do they show the ACTUAL insights? cause GPT is too stringent on privacy and security
Aju N.
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No they only show Google's AI mode as of now
Sudhir P.
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Lol is it a scam then? - They were telling me --- we will exactly get all the keywords that are popular in gpt
Aju N.
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How is that even possible
Aju N.
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There is no way to do that bcz it's impossible to access chatgpt or perplexity's private data. It's not measurable like google bcz people put in personalized questions.